Chosen Song for Music Video

All my life I've been searching for something
Something i can't put my finger on
Maybe I've been living for the weekend
Maybe I've been living for this cyber soul
But every friday just about midnight
All my problems seem to disappear
Everyone that I miss when I'm distant
Everybody's here

I need love
Cause only love is true
I need every wakin' hour with you
And my friends cause they are so beautiful
Yeah my friends they are so beautiful
They're my friends

All my life i've been wastin', wastin'
Wastin' all my money
All my time
All the time i'm waitin', waitin'
Waitin for the moment you are mine
The song about yeah I'm thinkin', thinkin'
Thinkin all the things that I've done wrong
All the time yeah I was forgettin'
You were mine all along

I need love
Cause only love is true
I need every wakin' hour with you
And my friends cause they are so beautiful
Yeah my friends they are so beautiful
I need love
Cause only love is true
I need every wakin' hour with you
And my friends cause they are so beautiful
Yeah my friends they are so beautiful
They're my friends

They're my friends
They're my friends
They're my friends
They're my friends
They're my friends
They're my friends
They're my friends
They're my friends

The song is three and a half minutes long so is an appropriate length of time for a music video which does not get boring because of the repetition of shots.

The lyrics "All my life i've been wastin', wastin', Wastin' all my money, All my time" could fit the conventions of the genre alternate rock because of the rock star life that the band may live because of their money and popularity.

Also the lyrics "And my friends cause they are so beautiful" this gives me ideas such as video's of memories and the summer life because of how much my friends mean to me.

The original video is a live version of the band playing the song so my idea for the video is unique compared to the original video.

Some of the ideas of locations etc include a swimming lake at my friends house, a farm house, fields in the countryside etc.
The lyrics "I need every wakin' hour with you" could represent not only my friends but my boyfriend and how when we're seperated i miss him alot.

Generic conventions of my genre

Conventions of the Indie/Alternate Rock Genre on Prezi

Music Video Analysis

So Far Away is a song from the album Nightmare by Avenged Sevenfold which was released in 2010. The lyrics represent the loss of Jimmy “The Rev” Sullivan, the drummer of the band who passed away before the album was released.

The video begins with a fade which presents Matt Shadows the lead singer in Avenged Sevenfold singing the lyrics “Never feared for anything, never shamed but never free” which may represent how he feels because he never worried about losing Jimmy because he believed he would always be there in his life. At 00:02 being the leader of the group Matt is shown first to establish that he is the most well known in the group.

Matt then goes on to say “lived a life so endlessly, saw beyond what others see” which he is obviously talking about Jimmy and how he didn’t care about what anybody said and lived his life how he wanted. Their early life is shown in many shots using fade and tracking shots to show their care free childhood and how early the band was formed. The lyrics clearly link to the visuals in the video and links to the genre of metal.

As a metal band they all often wear black, band t-shirts, black jeans etc. Black is a colour that is associated with death which links to the rev’s death. Also the conventions of the genre are matched in the video.  Alot of the band members have commemorations such as tattoos or things on their instruments with something to do with Jimmy for example in the image below Synyster Gates has a tattoo on his chest saying “REV” and Johnny Christ has a guitar strap with the word “forever” on it. And in another shot Matt has a tattoo on the back of his hand which is Jimmy’s death bat logo to pay tribute for him.

The video consists of mainly the band playing or clips of their younger years, but also consists of memorable photographs and short video clips of the band over the years. These also help to commemorate the death of the rev because many of the video's consist of Jimmy making them laugh or doing unordinary things.

 The facial expressions of all the band members throughout the video help the audience to understand their grief towards the loss of a great friend. This also makes the audience feel for them too.

Once Synyster gates starts to play his guitar solo that is the point where the song begins to become alot more emotional for not only the band but also the audience, since his solo's are so iconic to each song the band play. The song then comes to an end with a clip of the rev hugging his band members showing his tattoo that resembles a football shirt say "Sullivan".

Brief

A promotion pacakge for the release of an album, to include a music promo video, together with two of the following three options:

• A webstie homepage for the band
• A digipac for the album's release
• A magazine advertisment for the digipack