Target Audience

I have researched into my potential target audience and I have used information from Bauer Media to support my target audience. I believe my audience will range from an age of 16-40 and will consist of both female and male audience and also of a social class of ABC.

After researching, my target audience is mostly male and are all ABC social class. The age of my audience ranges from 15-35 years old.

The use of darker colours may appeal to a male audience and alot of the singers / band members on the websites front page are mostly men which could appeal to both female and male.

The use of younger males on the cover also appeal to a younger audience. Alot of the music showcased in kerrang magazine is similar to the trends that are running now. Such as bands like You me at six, Green Day and Biffy Clyro who are all iconic bands.

But also the use of the band Metallica on the cover may also appeal to an older audience.