Brand Identity

A brand is the identity of a specific product, service, or business . A brand can take many forms, including a name, sign, symbol, color combination or slogan. The brand shows the identity of certain artists, like Rihanna had bright red hair which was a statement for her brand.

This also helps with her album "Loud" which reflects her personality as being an out there artist. This also allows people to recognize the artist also, because her red hair allowed people to use this as a fashion statement. 

This also complies with artist such as Slash who has the top hat, or Michael Jackson with the white glove.

Slash is instantly recognized because of the big hair, leather jacket and hat, which is his own identity. 

Again Michael Jackson's white glove is an identity of his own which because of being an iconic star the white glove becomes an iconic image for the artist and is often shown in many video's and photographs of him. 

The album cover and advertisement for Muse's album "The Resistance" are both the same because this gives the band an iconic image for their fans to remember and gives the band their own brand identity.