When I first started thinking about my music video and what I wanted to do I created a quick questionnaire so that I could understand what my target audience knows about the specific genre. I asked questions to do with performance, the target audience, the bands related to the genre, other types of music he enjoys and why he likes the genre. After doing the interview I understood that perhaps I needed some sort of performance in my video since a lot of songs and videos from this genre have performance in their music videos.
My Pitch was particularly important because this allowed me to get feedback about my ideas, which was essential for my music video and digipak ideas. Using negative and positive feedback from others allowed me to shape my music video into something that not only pleased myself but also pleased my target audience.
All of these ideas were shown to my class mates so that I could get constructive critism and feedback for good points and bad points of my ideas and my music video at the early stages. When I asked the audience about whether I should include narrative in my music video, they decided that if I felt that I didn't like it then I should not include it as it may not look good since I won't enjoy filming it. So I decided to include backstage and band performance instead as this would enhance the fun, relaxed feel to the video.
I decided to post a link of my music video from YouTube as this allowed me to get feedback from people not only from my target audience but also of people my own age so that I could get the most feedback I could. Alot of people left comments that were good feedback and also feedback which included what I did well ie; black and white effects and the tempo of the editing to fit the song and this allowed me to review my music video because I looked at what wasn't said about my video and decided whether it needed changing or not.
Overall the feedback I got was good, other than when I showed my music video to a few people they believed some of the shots could have been slowed down a little or that some of the editing left quick flashes between each scene so I needed to refine the gaps between each shot.
The aspects of my video that the audience liked the most included the difference between band shot and other shots, the fast editing and the variety in shots and zooms that I used.
Things people didn't like so much were that some of the shots were quite dark so you were unable to see what was happening properly in some of the shots.
Overall I believe I have created a good video that shows a range of shots, editing techniques etc, but there were some aspects of my video which I wished I had done better, such as some of the shots which I did which would have looked better if they were a little steadier. And also, I wish I had made sure some of the editing was a little better between shots as there were second long gaps that occured sometimes.
you don't sat anything about your pitch - why you did it, what feedback you got, how it shaped your work
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